Poet’s Lesson on Anger
“I was angry with my friend; I told my wrath, my wrath did end. I was angry with my foe: I told it not, my wrath did grow.” This is the first line of A Poison Tree by late 18th … Continue reading →
View ArticleTell Them What You Want
I recently heard a mayoral candidate speak. There were about 50 people in the audience. I thought that it was important for him to tell them what he wanted. It got me thinking about how important it...
View ArticleFive Steps to the Perfect Team
1. Recruit and hire the right people. Bo Williamson, DVM, has been buying practices and hiring staff for over 30 years. He has advice on how to determine the number of people you need and what...
View ArticleDo Your Clients Shop Around?
Do you understand the difference between relationship-selling and transaction selling? Comparison-shopping, where consumers shop around usually for the lowest price, is a skill good shoppers perfect....
View ArticleWhy Choose Relationship Selling?
Why Choose Relationship Selling over Transaction-based Selling? The transaction-based sales model believes that the product or service will sell itself and involves personnel who are eager to close a...
View ArticleHow to Build a Relationship-based Practice
How to Build a Relationship-based Practice Have you read our last two blogs? If not, go back to read about (1) the difference between relationship selling and transaction selling and (2) the benefits...
View ArticleManage Your Inventory
Manage Your Inventory Financial management of your hospital is a huge part of your business. We discussed eight aspects in our August Trends Magazine article, published by the American Animal Hospital...
View ArticleHospitality
Hospitality. The leisure industry makes this its focus. I read about Danny Meyer’s philosophy of hospitality in his book, Setting the Table, and wondered how it might apply to veterinary practices. So,...
View ArticleWVC’s Brand
What Does the WVC Brand Stand For? You might think of WVC as the “Western Veterinary Conference.” That used to be true. But now WVC is just “WVC” (the way that IBM originally stood for International...
View ArticleSurvey Results: Communication
Medical Practitioners Have to Know So Much. And, Oh, No – There’s More to Learn? A 2004 Wall Street Journal Online/Harris Interactive health-care survey underscored that, among expectations that...
View ArticleDifficult Conversations
What makes some conversations difficult, while others are not? We are going to be discussing this question at the conference of the Ontario Association of Veterinary Technicians this weekend in Niagara...
View ArticleRecognize Communication Patterns That Can Cause Problems
Unfortunately, we have learned many patterns of speech that can cause problems, especially when there is tension in the relationship. In order to substitute more effective responses, it is useful to...
View ArticleAlternative to Communication Roadblocks
Alternative to Communication Roadblocks You are tired of being a floor mat, stepped on all the time. The kids walk all over you. Your colleagues ignore you. Your boss never hears you. You have...
View ArticleMore on Branding
Five More Strategies You Can Use to Define Your Brand As we discussed in our last blog, the process of defining your brand is important for the new practice crafting its mission and vision. It is also...
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